Logos/Identity Design

The Middletown Thrall Library logo was a rare project because the symbol embodies all of the concepts for this identity. Most obvious is the symbol as a book form. The library was moving to a newly-renovated train station which included conference rooms and internet access. The library as a community center is reflected by the "pages" moving toward the spine. The change in the weight of the lines that represent the pages give the logo a sense of energy and movement — similar to the increase in activity at the library. As you can see in the photograph of the train station, the logo's shape also mirrors the architectural features of the entranceway.