Client Feedback
APROPOS has made a difference for organizations.
Our clients provide the best recommendations for working with APROPOS. They
value our:
Creative Design Solutions
Fort Ticonderoga
As the new Director of Marketing for Fort Ticonderoga, I wanted to help the
museum create a new, more up-to-date look for all our advertising and designed
publications. Revamping our literature was particularly important because
the museum was about to embark on its first major Capital Campaign project
and needed to boost its national exposure.
After going through a search for a designer, I chose Susanne Murtha. After
five years I have never regretted my decision. Susanne has been instrumental
in creating a professional design look for Fort Ticonderoga in our yearly
advertising campaign and for special print publications such as our Annual
Appeal and our Capital Campaign folder. She also has designed more complex
pieces such as the large-scale banner for the groundbreaking of our new building
and the photomontage tabletop display I take
with me to group tour shows. She has experience in designing many types of pieces,
so in each case the project flowed smoothly, quickly, and efficiently from start
to finish — a real plus when you are working under deadline.
Working with Susanne is a dream. She listens to our needs and responds to
them by producing a design that fits the image of Fort Ticonderoga. She works
to make sure that each publication is integrated with the last so that over
the years we now have a suite of publications that work well together and give
the Fort a unified professional print appearance. This lets Fort staff go out
on fundraising calls and present polished print pieces that project Fort Ticonderoga
as a National Historic Landmark deserving of multi-million dollar donations.
Her work also results in ads that draw thousands of visitors each year to our
site. This makes her an invaluable part of our team at Fort Ticonderoga!
I think what I really like best about Susanne, however, is her personable
and friendly work manner, as well as her incredible work ethic. I have come
to trust her implicitly, knowing that whatever Susanne says she will do will
be accomplished. I value this level of trust above all else in our professional
relationship as it is a rare commodity in today’s world. I really can’t
say it enough, but you won’t go wrong in hiring Susanne Murtha as a graphic
designer for your next project.
Lisa Simpson Lutts
Director of External Affairs and Marketing
Fort Ticonderoga
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CEC, Inc.
I met Susanne Murtha, principal of APROPOS Design Solutions, in 1997.
My graphic designer had moved to a different state, and I was interviewing
new graphic designers for my boutique advertising agency. When I first interviewed
Susanne, I was immediately drawn to her warmth, creative ideas, personality,
and of course, portfolio. We jumped into our first project together. Susanne
impressed me with her corporate identity solution for a financial services
client. My client was thrilled as well, and I was sold on Susanne.
Since that first project, Susanne has worked with my agency on hundreds of
projects and campaigns for several industries, including associations, finance
and banking, health care, legal profession, computer, manufacturing, technical,
retail and small business.
Together, we developed an advertising campaign for a non-profit association
based in New York City. Susanne developed a corporate identity program, Web
site design, informational/sales brochure, newsletter masthead, seminar brochure,
and convention materials. Working with Susanne, we achieved results that were
recognized nationally.
It has been nine years since I first met Susanne, and our working relationship
remains a pleasure. Susanne’s work is always fresh, creative, well thought
out, within budget, on time, and an excellent value.
I wholeheartedly recommend Susanne Murtha of APROPOS Design Solutions for
all your creative needs.
Deb Hollander
President
CEC, Inc.
Clifton Park, NY
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Adirondack Girl Scouts
Dear Susanne,
What a
difference your well designed case statement made in our capital campaign!
Our Board and volunteers made all of the presentations and visits asking
for support for the campaign. They felt so secure at these visits since they
had the case statement and accompanying materials that were so thoughtfully
done, attractive and professional. I want to thank you also for listening
to us and designing materials that were appropriate for us (not too glitzy
or big) as they would have seemed wasteful to our donors.
I have
recommended your work to others because we have been so pleased.
Kit Huggard
Executive Director
Adirondack Girl Scouts
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Personal Client Service
The Adirondack Museum Development Department
It has been a pleasure working with APROPOS Design Solutions over the past
several years. Susanne’s design work has helped The Adirondack Museum
unify its signage and create a newsletter template that is both easy
to work with and cost effective. As a department head responsible for
budget, I appreciate her cost-consciousness when bidding largeprinting
projects, and I trust her judgment about the quality of different vendors’ work.
The newsletter that she designed for The Adirondack Museum has received praise
from our Trustees and from our members. It has allowed the museum to communicate
effectively with our members and donors. I am particularly impressed with
the ease of communications when we work with Susanne. In the past, working
with other designers, we have had some difficulties in this regard, which
caused costly delays. The key is Susanne’s ability to accurately assess
project timelines, which has allowed more on-time and on-budget projects.
Although we all know that budget and cost are important, the main reason it
has been a pleasure to work with Susanne is her astute design sensibility
and her wonderfully creative design work. Susanne’s designs are clean,
graphically attractive and commutate message well to the intended audiences.
Thanks to Susanne for all the great work that she has done for The Adirondack
Museum. We look forward to working with her in the near future and for years
to come.
Hillarie Logan-Dechene
Director of Development
The Adirondack Museum
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The Adirondack Museum Marketing Department
I had the opportunity to work with Susanne Murtha on a number of projects
during my tenure at the Adirondack Museum.
Susanne approaches any project with enthusiasm, intelligence and experience. She
listens well and offers her considerable experience by making suggestions
that will enhance the project. On the rare occasion that we disagreed
or that a suggestion could not be incorporated, Susanne graciously accepted
the decision and worked within the parameters.
She is always on time and within budget and cheerful throughout the entire
process. I would hire her in a minute!
Ann Carroll
former Director of Marketing at The Adirondack Museum
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Excellent Value
Planned Parenthood
When we first started talking about using a graphic designer we faced two
major concerns. First, what kind of a return would we see on the money
we invested in design? Second, would our donors see well-designed publications
and be upset that we have spent their money on that rather than community
service?
Working with Susanne Murtha has more than allayed our initial fears. Our
newsletter looks better than ever and our donors have noticed. Some of
them have even taken the time to compliment the newsletters appearance in
personal notes to our Executive Director.
Our donors have also responded to the newsletter with more gifts. While
we do not think of the newsletter as a fundraising appeal, we do include
business reply envelopes for those who might be moved to make a donation
after reading it. In the past, gifts of this nature have been minimal. Now,
we receive enough gifts in response to the newsletter to more than cover
the costs of production.
Susanne also designed our Annual Report this
year and the process couldn’t
have gone more smoothly. Susanne took the time to listen to what we wanted
up front and then she designed accordingly. We made hardly any changes
to the very first proof. We shared the report with our donors for the
first time at our Annual Meeting. I knew they liked it when I didn’t
have to go around afterwards and pick up reports left behind, as I have had
to do every other year.
I think the key to Susanne’s success is that she really tries to be
in tune with her clients. She has learned enough about us, our mission,
and the image we want to convey in our publications that her design is
right on every time. If you are considering using a graphic designer,
put your concerns aside and hire Susanne Murtha.”
Carrie Woodward
Director of Community Relations
Northern Adirondack Planned Parenthood
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Brigar, Inc.
Susanne Murtha of APROPOS Design Solutions and I have had a great working
relationship since 1998. Susanne is an excellent custodian for your printing
projects. Her clean, trouble-free files reflect a thorough understanding
of the printing process. She works hard to bring to life ideas with designs
that result in a cost-effective printed piece.
Todd Desorbo
Director of Manufacturing
Brigar Direct Marketing, Inc.
